4/01/2012

Audrey Tautou illumine les Champs Elysées par mairiedeparis


Photo credit: Screenshot
Published: 24 Nov 2011 11:25 GMT+1
Updated: 24 Nov 2011 10:24 GMT+1

Actress and face of Chanel Audrey Tautou switched on the Christmas lights on Paris' premier shopping avenue, the Champs-Elysées, on Wednesday evening.
The hovering hoops around the avenue's 200 trees mark a break with the traditional display of lights dotted in the trees' branches.
"We're no longer lighting up the trees but the whole avenue," said Jean-Noël Reinhardt, the president of the Comité Cham
ps-Elysées which organizes the lights.
"We're breaking the tradition of vertical decorations in each tree to create a horizontal perspective along the avenue," he said, reported La Gazette des Communes.
Each tree carries three hoops which are programmed to run through 67 distinct colours with different levels of intensity.
Belgian company ACT Lighting Design was selected from a competition to design the display. Organizers claimed that the electricity required was being offset through a partnership with a solar farm in the south of France.
The lights, which cost €1 million ($1.34 million), already use 16 times less electricity than the traditional lightbulbs that were used until 2007.
Audrey Tautou is best known for the 2001 film Amélie and her role as Sophie Neveu in The Da Vinci Code. She played Coco Chanel in the 2009 film Coco Before Chanel and acts as the model for the brand's Chanel No. 5 perfume.
The 1.9 kilometre (1.2 mile) avenue des Champs-Elysées runs from the Place de la Concorde to the Arc de Triomphe. It is known for its shops, cinemas and luxury stores including Louis Vuitton and Cartier.

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