6/12/2012

With every pair you purchase, Toms will give a pair of new shoes to a child in need.

That’s the premise for the success of Toms Classics. I first saw him on TV, unloading tons of shoes and personally putting shoes on the feet of bare-footed kids in Africa. I was touched—here’s an entrepreneur with an agenda. Not for himself but a social cause to boot. I want to buy those shoes, I told myself.
My daughter beat me to it. As it turned out, all her young friends were crazy about TOMS and it’s not the Tom next door. It’s a pair of unassuming canvas shoes that resemble what I used to wear as a kid in Singapore. Practical, no-nonsensical, light-weight, yet quirkily cool. and eco-friendly. She bought a gray pair. Though a little on the pricey side, I didn’t wince—because I know that for the pair she bought, a child somewhere will get a pair.
Does she like it? Apart from the fact, that’s almost a fashion statement? She doesn’t just like it, as she says—she LOVES it.
After trying on hers, I’m sold. Soft and plush on the inside, the canvas wrap around your feet like your skin. You feel almost bare-footed yet you can feel the soft insole holding your feet up. With shoes like this, you can even run the marathon. OK, maybe, not quite but it’s that comfortable. The only catch—it will be soaked through in the rain. If you’re thinking of buying one, make sure it fits snugly as the canvas stretch a little after you’ve worn it for a while.

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